State level: Two full-time staff (in West Virginia, the Child Nutrition Executive Director and Child Nutrition Coordinator) oversee coordination and support for policy implementation, monitoring and evaluation. They also provide training and technical assistance to county staff to ensure clarification and compliance.
County level: County child nutrition directors monitor compliance at the county and school level with the assistance of school administrators. Some larger counties may designate this responsibility to a child nutrition supervisor or assistant director. (NOTE: staffing needs may vary by county)
State level: No materials are required, but a variety of tools and resources are helpful to assist county school systems implement the policy at the local level. These include a nutrition calculator and website (WVSmartFoods.com), newsletters, presentations, and implementation guidance memos to clarify the policy. Presentation materials for county-, state-, and national-level audiences are also useful.
County level: County school systems are not required to develop any materials supporting policy implementation, but may choose to do so based on their individual preferences. (Note: costs may vary by county)
State level: In West Virginia, most costs related to policy development and implementation and monitoring are incorporated into the Department of Education Office of Child Nutrition's (OCN) general operating budget and workplan, and do not represent significant additional expenditures. Two activities that do present additional costs are:
$50,000 for a contract with a university to evaluate the impact of the policy (two-year contract that involved research, surveys and cost of results publication)
$25,000 per year for a contract with a marketing firm to create and maintain a marketing campaign
County level: No mandatory initial investment costs are required, although counties may incur various costs related to meeting the requirements of the policy, for example changing vending machine fronts to comply with the marketing requirements or making changes to food service to comply with new school meal nutrition standards. In West Virginia, counties did not see overall decreases in revenue after implementing the policy. The OCN provided state grant matching funds for the first two years after the policy went into effect that were earmarked for costs associated with implementing the policy. (NOTE: costs may vary by county)