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Community-Wide Campaigns to Promote Physical Activity


Community-wide campaigns are comprehensive programs that use multiple intervention strategies across multiple settings in a community. These comprehensive programs most often include components that target individual-level behavior change, as well as components that target organizational, community, social, or policy factors that support positive behavior changes. Mass media, social support programs, individual education, health fairs, physical activity events, and environmental changes are common elements of community-wide campaigns to increase physical activity.

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